THE ART OF HOSPITALITY
ORGANICA BLACK · UAE & GCC

FRAGRANCE GUIDE

A considered starting point for fragrance selection.

ATHAR ONE — image from atharuae.com
Illustrative fragrance study · not a stock list

DEFINE THE FEELING. THEN SAMPLE.

Start with the atmosphere you want guests to experience. Fragrance families help describe a direction; they are not product names or confirmation of availability.

  1. Describe the space and the intended character.
  2. Share preferences, sensitivities and scents to avoid.
  3. Review the current fragrance selection and sample options.
  4. Confirm fragrance, intensity and operating arrangements for your property.
FRAGRANCE DIRECTION

Fresh & citrus

Bright, clean and uplifting

Discuss freshness, intensity and how the character develops during the day.

FRAGRANCE DIRECTION

Floral & soft

Rounded, delicate and welcoming

Explore a restrained floral direction against your property’s intended atmosphere.

FRAGRANCE DIRECTION

Woods & warm

Grounded, textured and enveloping

Consider depth and warmth while reviewing the preferences of the people using the space.

FRAGRANCE DIRECTION

Amber & aromatic

Rich, expressive and layered

Explore a more distinctive direction through samples and a property-specific trial.

Directions are descriptive, not a list of fragrances held in stock. Current names, notes and availability are provided during selection. No hotel affiliation or endorsement is implied.

THE NEXT CHAPTER

LET’S SHAPE YOUR NEXT
GUEST EXPERIENCE.

Tell us about your property, your priorities and the experience you want to create. We will help define a suitable hospitality solution.

Request a Proposal